First And Lexington: Limited Edition Apparel

Tip of the Day Tuesday

2010-08-10T09:38:00.000-04:00

TIP OF THE DAY: putting a skull design on a product does NOT automatically make it masculine....oh creator of the Snuggie

HEEEEERRRREEEEEE WEEEEEE GOOOOOO!

2010-08-08T05:19:00.002-04:00

It's official. The Summer/Fall line up has launched and is ready to ship out. Take advantage of the Buy One (new release) Get One Free (classic release) while supplies last. We have a limited quantity of classic shirts, so do move quickly before its too late.

We are really excited by this line. It is by far the most abstract and fun of any of the releases we have had in the past. This release is largely inspired by our team riders and original visions for the brand when it first started out. "The Old Neighborhood," for example, is a different take on the "City Scape Classic" design from our first ever launch. "The Varsity" hoodie set was inspired by our team riders who work hard both in their crafts but also in promoting the brand. The hoodie obviously resembles the Varsity Letter jackets from high school, suggesting those who wear them belong to the same team.

The First+Lexington team has been hard at work over the last 12 months. We have experienced many changes and experimented with different paths for the brand. We hope you like the final result for this release and we look forward to bringing you more quality limited edition apparel in the coming months. Stay Tuned.

And As Always...

...Welcome To The Neighborhood.

A/G

Rise and Shine: FREE SHIRT OFFER

2010-08-01T07:50:00.000-04:00

Morning Campers.

Great news. During the first week of the Summer/Fall release, set to start August 8, 2010, any new items you order will be shipped with a Free shirt from any of our previous releases! It's that simple...buy new article, get a classic for free. This offer is only valid while supplies last. Oh yeah, there is no limit to the number of times you can take advantage of this offer (ie buy two new shirts in one order, get two free shirts!). WHAT. Just another delicious morsel from First + Lexington. www.firstandlexington.com

A/G

Street Battle Seattle 2010

2010-07-29T07:48:00.001-04:00

Getting read for Back to School, or Just freshining up the summer wardrobe..Great news, the First and Lexington Summer Line drops one week before Street Battle Seattle (www.streetbattleseattle.com), August 21st 2010. Dustin Jamieson will be competing for F+L. If you are in the area, go show your love and make sure F+L is well represented. WE may just havea few prizes in store for those seen in F+L gear at the comp!

Summer/Fall Preview

2010-07-28T19:46:00.000-04:00

What a great response (based on web traffic) to the new line. I think there are a few people looking to make some early purchases. Keep an eye out, cos we may just open up the purchasing lines for a few days to test the water!

A/G

Tuesday's Tip of the Day

2010-07-27T19:44:00.000-04:00

TIP OF THE DAY: you might have a problem when you realize the reason your watermelon tastes funny is because its without rum...time to attend a meeting.

I Hate Toast

2010-07-26T08:42:00.000-04:00

Does anyone else think that having toast for a meal is just a conman's way of getting you to accept a "bread and water" prison like nutrition plan? Eff Toast...I want pancakes.

A/G

Grab A Sneak Peak

2010-07-25T07:39:00.000-04:00

Hey guys,

Grab a sneak peak on the Summer/Fall 2010 Line on July 27th, 2010.

A/G

2010 Spring Line Now Available

2010-04-05T10:34:00.005-04:00

US and UK Spring 2010 Lines Released Today. We are really excited about this release.

We have spent all last year learning and meeting with new suppliers so that we could hit the ground running this year, delivering what we have been promising for the last 365 days! 2010 Is going to be an exciting time. We have a new system of rolling out new designs. Ultra Limited Editions coming in from guest designers and artists from all over the globe. We have started by changing little details all over the place.

The first change you may have noticed is the roll out of our UK website, www.FirstandLexington.co.uk, specifically for our friends across the pond. You will notice that there are some items on the UK site that aren't on the US site, that is because they are exclusive and only available in the UK. As it has been in the past for the English on the US site, US customers can shop on and have delivered UK items.

The Second change is happening as we speak. From now on you will want to check back the First Monday of Every Month for Movin' In Monday, or "New Release Events." Every first Monday of the month New Designs move in and Retired Designs move out, its as simple as that. Additionally, one of the new designs released on Movin' in Monday will be released at a lower price for one week only! There you go, we are giving you something new every month and one new item will be cheaper for one week to save you some cash.

The new system is designed to make sure that you have a fresh steaming pile of F+L on your plate every month. Move fast, cos the shirt you covet could be gone next month!

Finally, You can expect new things like Holiday themed shirts, goodies in your shipments, and two major releases of new gear every year (maybe more if we keep the design hamsters hard at work). Finally Movin' on Up like George and Wheezy.

As always, Welcome to the Neighborhood...

G/A

Spring 2010 Releases

2010-03-16T05:50:00.003-04:00

Here's a sneak peak at what we have cooking up for spring 2010. The hamsters have been busy spinning in their wheels to produce some fun and cheerful stuff to usher in the warmth and the sun. The winter was fun, and the Alps...well more on that another time. Until then, enjoy this sneak peak:

A/G

Hope for Haiti

2010-01-25T10:52:00.001-05:00

First and Lexington Relief For Haiti Tee dropping this week. Proceeds will go to the www.Hopeforhaitinow.org earthquake relief fund. www.firstandlexington.com

Peep the new design...

2010-01-15T12:29:00.001-05:00

One new product image posted in the Store at www.firstandlxington.com . Check, Check, Check. Check it out.

First and Lexington brings you the new Urban Dictionary

2010-01-15T03:57:00.001-05:00

Mantrum [man-truhm]; verb

Mantrum - when a grown man throws a tantrum when he can't have his way. "Rick had a mantrum when he found out he couldn't have McDonald's for dinner."

An education for the future; Provided FREE by First and Lexington

First and Lexington brings you the new Urban Dictionary

2010-01-12T06:17:00.004-05:00

This Week's installment:

Guac-Blocked [gwah-k - blok-t] - Verb

Guac-blocked - When you're at a party and all you really want is to get some guacamole dip and chips, but one of your fellow party-goers is drunkenly blocking your path to the guac. "Sarah had gotten her drink and was ready to get some snacks, but unfortunately she was guac-blocked by Cody, who had moved between her and the food."

Let the education system fail...we've got you covered here at First and Lexington!

2010-01-12T06:17:00.001-05:00

Guac-blocked - When you're at a party and all you really want is to get some guacamole dip and chips, but one of your fellow party-goers is drunkingly blocking your path to the guac. "Sarah had gotten her drink and was ready to get some snacks, but unfortunately she was guac-blocked by Cody, who had moved between her and the food."

Happy Christmas

2009-12-14T08:00:00.001-05:00

First and Lexington is Saving you money this Holiday Season. All this week we will be releasing one discount code each day to save you money. Today, Monday the 14th, CHRISTMASTREE will save you 40% off your entire order! Each day there will be a new code, GOOD FOR THAT DAY ONLY, for slightly less off each day. Today is 40% off your order...tomorrow will be 35% off...you get the idea!
Happy Holidays from www.fristandlexington.com !

Wisdom From First and Lexington: Couch Surfing

2009-12-03T17:04:00.002-05:00

We know how it is. You want to travel the best ski resorts in the world without having to pay for hotels. If you’re lucky, you’ve got friends – or at least friends of friends – living in the sickest spots, and these guys have said you should come and stay. Grab that opportunity with both hands! Thing is, there’s a code of conduct to successful couch surfing that not only shows respect for the people who have been good enough to put you up, but should also help you get invited back another time.

1. Be polite – whoever has invited you to stay is welcoming you into their home – a few manners cost nothing.

2. Bring supplies from home – If you stay domestic, this isn't too much an issue, but if you go abroad...American foodstuffs are either unavailable or super expensive in resort, and we’ve seen people reduced to tears of joy when being presented with a bag of cheetos mid-season after theirs ran out in December. Favorites include: cheetos, Lucky Charms, Arnold Palmer Half/Half, Double Stuff Oreos, and the all-important SKIPPY PB. Ask before you fly.

3. Offer to help. If there’s washing up that needs doing, do it. Trash needs taking out? It’s all you, my friend. Be a good houseguest.

4. Contribute – there’s nothing more annoying than somebody who just takes, so first thing’s first: make sure that you buy a bunch of groceries when you arrive. Basics are best – milk, butter, cereals, toilet rolls, that kind of thing. Beers are the international currency, so spend up.

5. Be cool – in a season environment, people live closely with each other for months on end and a new person in the group can upset the balance. The more invisible you are, the less hassle you’ll cause. Don’t sit around the house all day smoking out. Go shredding, ya bum!

6. Keep it on the down low. If you have been invited to stay, that means just YOU. Don’t show up with a couple of dirtbag friends – unless your hosts have EXPRESSLY said that it is cool. Assumption makes an ASS out of U and ME.

7. Stay tidy – when you get up in the morning, tidy all your shit away, keep your kit in order and as out of sight as possible.

8. Keep it pleasant – don’t just raise a leg when you’re watching TV and let one rip – it’s disgusting you moron. If you have a stinky ass, learn the benefits of air freshener – or at failing that two lit matches (to dissipate the smell when you take a toilet break).

9. Say thanks. Take your hosts out when it’s time to leave – you don’t have to go super flashy, but dropping $50 on a meal is way cheaper than a week in a hotel room, and is a welcome goodbye present.

10. Return the favor. If you finally kick down for you own spot in the mountains, make sure that your ex-hosts know all about it and that they are welcome to come and crash. If you live in a city near an airport, invite them to come and sample the delights of your manor the next time they are passing through.

Happy surfing!

A/G

Naked Snowboarding

2009-12-01T18:10:00.000-05:00

Hey guys/gals check out this ...interesting... article that comes to us from our friends over at
http://www.abc-of-snowboarding.com and bundle up ;) Enjoy!

Naked Snowboarding is normally riding the board and enjoying the feel of the wind while gliding on snow but only with a little twist - you ride wearing practically nothing. Enthusiasts’ admiration of the perfect pallid magnificence of the mountains made them endure the latent drawbacks of getting sunburn and frostbite all over their bodies, including that of their intimate parts.

This type of Snowboarding had been a center of controversies in several events - the problem frequently arising after the nude or nearly nude snowboarders got out of hand and became excessively frenzy. In fact, local police never failed to be present whenever a Naked Snowboarding event was publicized to be held in most countries, considering public nakedness as a ‘grey area’ of law. In the Crested Butte case in Colorado, for instance, the annual last-day-of-the-season nude Ski and Snowboarding extravaganza turned into a big havoc when participants and outsiders ended up hurling bottles. Hence, Naked Snowboarding events are now planned more strategically and orderly, with corresponding rules to be followed by everyone.

In 2004, Austria held its first organized nude downhill Ski and Snowboarding race at Fugenburg, where about 100 snowboarders participated. In the said event, participants from six states competed amidst the –4°C temperature, but they were not able to pass the cancellation threats of the authorities, hence, the riders resorted to wearing G-string, the very least.

Traditionally, Naked Snowboarding had been conducted only in Germany but over the past years, Naked Snowboarding festivals are a hit around the world. Bikini Slalom, Undie 500" class="related_products_container", and the Ski-a-thong are some of the most popular events which are regularly held all over the world. Many riders were saddened when the organizers of the Telluride event, another renowned Naked Snowboarding event, decided not to hold affairs in the past seasons.

Colorado’s Copper Mountain, on the other hand, has no plans to conclude its 20-year legacy of staging the Eenie Weenie Bikini competition where riders ski or snowboard naked while completing routines at the tune of their preferred melody. Winners in the Eenie Weenie Bikini event were judged based on the claps and boos from the crowd. The unsurpassed and undressed man and woman get a season pass for the following year’s event for free. At present, even the rigid British authority made way for the growing clamor of Naked Snowboarding events, of course, all in the concern of charity fund raising. Ski and Snowboarding galas are held at Milton Keynes and Castleford Xscapes where participants undress at –7°C. More so, ‘Naked on the Piste—Dare to Bare All,’ a special Valentine’s Day Naked Snowboarding event, was held annually.

I wanted to introduce you to a friend of mine...

2009-11-30T11:16:00.000-05:00

Hopefully everyone had a great Thanksgiving and hasn't given into playing Christmas music yet until December 1st. Seriously people let's not get ahead of ourselves!

This week I wanted to introduce you to a talented friend of ours named Ashley Burruss.

Hailing from sunny San Diego, CA, Ashley is an amazing artist who was kind enough to create for our sponsored skater, Ryan Rosinski, a hand-painted, limited edition First And Lexington skate deck! Here are some pics of the deck if you haven't seen them already.

We had the good luck of catching up with Ashley to talk about art, limited edition skate decks, desert islands and crayons, and sun safety. Yeah, exactly. Buckle up.

How did your journey to becoming an artist begin?
In 2005, I was on track to graduate from college early and my parents suggested I go abroad. After taking 6 years of French, my family was shocked that I decided to go to Italy. Having left the states with a killer case of strep throat- I never really got better during my 6 month stint abroad. One of the classes signed up for was a painting class, which I quickly got bumped to the Advanced Class with my own key to the art studio in the heart of the historic district of Florence, Italy. Being that I was sick as a dog and not able to travel on weekend, I pretty much spent all my free time in that studio.

What’s the message you want your art to convey?
It’s more about how you feel when you look at them.. I want you to look at the piece and love it, or remind you of a place you visited, a person you knew.

Have you ever exhibited your artwork? If so, what was it like the first time you exhibited your art?
My first show was when I was in Florence, Italy 2005 and I showcased two pieces. For the past two years I have participated in the Keep Arts Alive Program, painting banners to be displayed along the HWY 101 from Cardiff to Leucadia, CA and then auction off to keep art program within my community. Outside than that, I have only done one other show. I would love to do more but I spend most of my time doing custom pieces for specific clients

How do you think your art has evolved since then?
I have gone from a VERY realistic approach to loosening up my style to include more a more POP-Art influence.

Today there seems to be tons of aspiring artists out there today. Being an experienced artist what advice do you have for these aspiring artists?
Be true to yourself. You will find people that love your style – you don’t need to adapt to someone else’s style to be successful.

Blogs and the internet are changing the art scene. Allowing many people to exhibit their work without having a show in a gallery. What are your thoughts on this?
I think this is a great opportunity for emerging artists. Sometimes, getting your art into a show or a competition can be costly; so using your own blog or website it a great cost effective way to get your name out there. The hardest part is getting followers! 

Who are some of your favorite artists?
Andy Warhol
Taylor Reeve
Wade Konakoswsi

What are some things that inspire your art besides other artists?
Surfing, Architecture, the ocean, the beach “lifestyle,” POP art, Iconic Celebrities, Sex

You often paint on skate decks, what was it that possessed you to do such a crazy thing ;)?
Lately I have been! It’s a much smaller canvas and it allows you to go crazy with color and design. I got the idea from an old client that made bamboo skate decks and asked if I could play around on a few. Once the word got out I was painting skate decks, the orders came pouring in. I think people find them more accessible than commissioning a large canvas painting.

Earlier this year you did a limited edition, one of one skate deck for First and Lexington, was this the first time a company had commissioned you to do this and why, apart from getting paid, did you decide to take the job?
First Company to ask but not first commissioned skate deck. I understood what F&L was trying to accomplish with the piece and I got to get to know the team rider. The rider had some key pieces he wanted to have incorporated, but otherwise it was total freedom to do what I wanted. For me that is the best client – a little bit of direction and then you are own your own.

Have you painted on other sports goods? If not, would you consider it and what would you like to paint?
I have done a surfboard or two but I would love to branch out.

When you are not making art you are?
If you asked me a year ago, surfing. I am recovering from 2 hip surgeries this year so surfing is out. I am getting into stand up paddling, I sew all the time, blog, work on my non-profit – Terry’s Trees – a program to teach children in the sun-belt region sun safety.

What’s the plan for the rest of 2009?
I just wrapped up two commissioned pieces and have 1 or 2 more in the pipe.

If it was a rainy Tuesday in San Diego in the month of March and you could only take one thing with you, what color crayon would you be?
Crayons don’t have hands so I couldn’t take anything with me ;)

If you're interested in seeing more of her awesome work or having Ashley work her magic on a custom order, you can e-mail Ashley at Ashley@peekinspiration.com or check out her blog at www.peekinspiration.com.

Thanks again Ashley and keep up the amazing work!

PS - Pics are up in the athlete galleries and media sections now. ;) Enjoy.

Alex/Grant

Wisdom from First and Lexington: Overcoming Chairlift Boredom

2009-11-29T08:23:00.000-05:00

10 BEST THINGS TO DO ON A CHAIRLIFT
Chairlift rides are one of life’s pleasures. Listening to the squeak of the cable as it trundles over the pylons, feeling the warm mountain sun on your face… But as much as we dream of swapping the office swivel chair for a Doppelmeyer express, the novelty can wear off. Here are a few ideas to pass the time

1. Throw snowballs

There is no better place to throw snow at people, either innocent victims below or folk within reach on the chairs ahead. Scoop snow from your board and unleash your finest slinging arm.

2. Eat and drink
If you’ve got a little stash of food and drink in your bag or deep in your pockets, now is the time to get it down you – by the time you reach the top you’ll be buzzing with fresh energy.

3. Abuse Mono-skiers
If anyone is still using these things they deserve to be publicly ridiculed. Chairlifts are the perfect place to unload your finest tirade – let rip.

4. Charity
We all know they exist; The magical Bra and Thong Trees that spring up near chair lifts exist at every resort, big and small. They bring joy and inspiration to the winter sports community, so ladies, do your part...make a donation!

5. Check your bindings
Binding screws have an annoying habit of working loose. By wiggling your front foot in the binding and checking the back one with your hands, you can check whether they need a quick tighten.

6. Help kids onto the lift
It is not uncommon to see an army of helmeted kiddies in ski schools been ushered onto chairlifts. These little guys need a hand, help them on and be extra careful when putting the bar down. Seriously, I nearly decapitated one once!

7. Spot lines
Chairlifts are great places to spot fresh lines to be ridden and work out how to get to them – look for lines directly under the lift for extra show-off potential.

8. Flirt
Why not use this time to be a little frisky and get your flirt on – with the adrenalin pumping and fresh mountain air it could lead straight to some glorious razzle. Just don’t do what a friend of mine once did and get tugged off by your lady whilst sharing the lift with a random German.

9. Clean your goggles
If you’ve just suffered a back breaking scorpion or a snowy head plant, the ride back up is the time to lick your wounds and clean your kit – just make sure your gloves are safe – there’s great potential for losing them.

10. Learn a foreign language
Where else will you encounter such a diverse range of nationalities? One run you might be learning how to say ‘good morning’ in Dutch, the next you’re practising your best Franglais to chat up the hottie fate has placed beside you for a whole ten minutes. Who knows, you could make even meet some new riding buddies and make lifelong friends…

Day After Thanksgiving Sale

2009-11-26T15:26:00.001-05:00

Hey guys Hope all is well, your sweats are on and your bellies are full of turkey or very soon to be. To jump into the madness that is BLACK FRIDAY, the biggest shopping day of the year, We are going to be having a massive sale at www.firstandlexington.com . For tomorrow only all First and Lexington Apparel will sell at 40% off the listed price*! No discount codes needed, just surf over to firstandlexington.com and pick up a gift for someone you love, or yourself for as little as little as 8 bucks!!! Happy thanksgiving from all of us to all of you! Alex and Grant

Is This Going to Hurt?

2009-11-24T07:48:00.000-05:00

It's that time of year again. The days are getting shorter. The mercury in thermometers around the country continue to plummet. Time to brush off the dust and cobwebs from your kit and get ready to hit the mountain, get your legs back, and prepare for a winter full of risk and reward. But its the former that has me thinking these days.

It doesn't matter how good you are at snowboarding - whether you're a grom or about to drop into an Olympic pipe - there seem to be two major problems with pushing your self past the threshold of what you think is possible: the fear of getting hurt and the fear of doing so in front of others. Pain and Stage Fright. A horrible, damning, disgraceful combination which somehow invokes an image of being invited by Jessica Biel for a lap dance, only to receive a Sid-Vicious style kick in the balls in front of packed crowd at the Garden watching the Cavs and the celtics showdown.Yet, if it weren't for pain and fear, our experiences would be dulled enormously, and we'd probably be so agoraphobic that we'd all be living in caves, listening to Steve Wright, and reaching for the last bit 3-day-old pizza in a paranoid fog.

Think I'm full of it? Well...read on...

To understand why we push ourselves in the first place, it's worth breaking the two factors - pain and humiliation - into more managable chunks. The pain part of the equation is easy to deconstruct. When faced with a gap jump, rail or steeper-then-we're used-to slope, there's a little voice in the back of our heads that rears its ugly face to let us know in no-uncertain terms that what we are about to attempt is about to attempt could result in egg-on-face or worse, a trip to the emergency room. Naturally, the voice points out a few worst case scenarios. "what if you catch your edge on the run up," it says, "and front flip straight over the take-off, landing eye-ball first on the sharp bit of metal that is undoubtedly an inch beneath the snow?" The voice undoubtedly takes the form of a figure of authority such as a parent or teacher (Mine is Mr. T), and runs down a clip-board's worth of equally dire and potentially fatal consequences. "You're going to overshoot the landing," it says, "And land ass-first on a Victorian, iron fence.

The voice has good reason to dissuade you from engaging in in horrendously dangerous activities. After all, the voice in your head is you - only it's the absolute wussy version of you. The part of you that would much prefer to stay indoors, plug the PS3 in and spend the afternoon boosting your online ranking before smashing on a mid-morning string-cheese. If you listened to this part of your-self, you'd inevitably end up so socially withdrawn that within a year you'd be living on your own in a safe, mid-American village like Burton, Ohio, having the Cleveland Plain Dealer delivered by a paperboy you suspect of being a gang member.

The trouble is, of course, that the voice is often right, and - when someone dares you to do a cartwheel on the wall of the Tignes Dam for example - it's worth listening to its advice. So how do you know when to ignore it? I mean, if you look at things rationally, we shouldn't be risking life and limb for anything. And given the choice between a terribly painful death or, say, a gentle footscrub, what sane person wouldn't be whipping off the socks and presenting our tootsies for their wriggley bubbly bathtime?

The real question, then, isn't why we're so reluctant to get smashed to pieces, but why we go there in the first place. What - in the name of God - is driving us towards potential death in the form of an acrobatic feat over an industrial-grade stair aid?

It is a remarkably foolish enteprise, so what makes us do it?

Well, I think it comes down to the simple glue that binds all of history's great people - CURIOSITY. Einstien himself said, "The important thing is not to stop questioning. Curiosity has its own reason for existing." Such is the situation when facing a physical challenge. It's the curiosity of finding out whether we can do it or not that is driving us forward and gagging the wuss voice in our heads. "I wonder if I can make that gap?" we wonder. "You know what? I think I can - and I'm willing to literally place my legs as a bet to prove I'm right."

Yup - you read that right. We're betting our own legs against ourselves in a game of physical roulette that involves us jumping a dangerous and tetanus-laden wire fence using only gravity, the gliding properties of crystallized water and a wooden plank.

Crazy stuff, but we all do it.

The stage fright part of this whole madness is equally ridiculous when you think about it. would we even contemplate jumping that same fence if there was no-one looking. In some cases the answer is "yes." These people are to be avoided - they are true lunatics, and their wuss voice is likely to be metaphorically locked in a trunk somewhere with a plastic orange strapped to his mouth. For the rest of us, the answer is "no." We like people to see us. we're nothing but shallow show offs engaging in a sort of peacock-display of f*ckwittery that has the potential to reap some pitying applause. We crave the praise of our friends, relatives and peers like a puppy that's just learned to crap in a litter tray and is proudly standing next to a pile of his best work with a cute grin on his face. "Oh look," you'll hope they say while flipping through photos from your last big trip, "you jumped off an enormous cliff. You must be insane." Pathetic, aren't we?

Well...kind of. On the other hand, we have been blessed with a nature that is restlessly inquisetive. and it feels fantastic to indulge it once in a while. For those of you who are still with me, we've got some literary heavyweights backing us up. "Once conform," wrote Virginia wolf, "once do what other people do because they do it, and a lethargy steals over all the finer nerves and faculties of the soul." She wasn't alone. samuel Johnson, the liteary giant of the 1700's, was equally convinced that testing your limits was a worthy cause. "Curiosity," he wrote, "is one of the permanent and certain characteristics of a vigorous mind." Yet perhaps the man with the finest grasp of why it's best to trust your finer judgements and launch into the abyss of the unkown was the early 19th century orator Edwin Chapin. "Whatever touches the nerves of motive," he said, "whatever shifts man's moral position, is mightier than steam, or calorie, or lightening.

As a catchphrase to shout before dropping off a cliff, it'll get you props...but it's a mouthfull.

And the reward of doing so? Ah! Well this is where we can understandably give in to a little bit of smuggery. Because if we weigh up all the possibilities and decide that we do have the skills to master our own particular demons - whether that be a 5-foot drop or Whilster backcountry mega-booter - there's a good chance that we'll commit ourselves to trying. and when we put our bodies on the line, there is nothing - nothing - that approaches that level of commitment. for a split second, when you're standing at the top of the run-in and staring at the kicker like it's a snorting bull that's staring back at you, and your inner voice is pleading on its knees for you to listen to it and go back to lodge and have a nice cup of coacoa - THAT's when you find out what you're really made of. So you stand firm, shush the inner voice, trust in your ability to do this thing...and then go. that's the moment that you're looking for. That's why we snowboard. That's the part of the sport that you can't buy. We go snowbaording because we're looking for that moment of courage. We know it's there, we want to believe we're courageous, and we want to test our own mettle.

It has been said that fear is the dark room where negatives are developed. By exposing ourselves to some danger, we see our true character reveal itself. Sometimes we chicken out, and sometimes we drop in. Whichever it is, by exploring our curiosity - by pushing our abilities and jumping gaps, launching over snowmounds or sliding down bits of metal - we're following in fine tradition. We could well be keeping the flame alive. After all, as old Einstien wrote in the notes to his autobiography: "It is nothing short of a miracle that the modern world has not yet entirely strangled the holy curiosity of inquiry."

He'd have loved snowboarding. I'm sure of it.

2009-11-23T08:52:00.000-05:00

Hopefully all of our friends state-side are getting ready for Thanksgiving this week! It seems like this year has been just FLYING by! All of us at First And Lexington are psyched for 2010 and the new designs we have planned and we hope you are just as excited as we are.

Normally Grant writes the blog for First And Lexington but with the new year right around the corner I made an early new year's resolution to be a little more “hands on” with it. I will (attempt to) write a blog every monday. Each week I want to pass on my top 10 playlist for the week for all those people out there who, like me, love to listen to music while doing pretty much anything. If you have any suggestions for me, just shoot me an e-mail at abrink@firstandlexington.com. I'd love to hear from you! I'll also talk about pretty much anything that I find hilarious, lame, exciting, etc for the week. So without further adieu, my top 10 playlist for the upcoming week (in no particular order).

Some of these bands/artists you may have heard of before, others you may have not. All of the track names are links you can click to check out the tracks. You may have to register for a free imeem.com account to hear the tracks if you don't have one already. It's definitely worth it though and very quick! Let me know what you think!

*Some of these tracks may contain explicit lyrics. Listen at your own discretion.*

01. "Bonnie & Clyde" - Gentlemen Hall
02. “Sweet Dreams” - Beyonce (Groove Police Remix)
03. “Run This Town” - Jay-Z, Rihanna & Kanye West
04. “Sexy Chick” - David Guetta feat. Akon
05. “Going Down In Style” - Oh, Hush!
06. “Happy” - Leona Lewis
07. “One & Only” - Timbaland feat. Fall Out Boy
08. “Don't Upset The Rhythm” - Noisettes (Dave Aude Radio Edit)
09. “Peace Sign” - Gym Class Heroes feat. Busta Rhymes
10. “Never” - Flo Rida

There we go. A wide range of genres there so there is something for everyone. Let me know what you think. Hopefully you find a new song (or remix) you haven't heard of from an artist you have or a new artist altogether!

That's it for today. Don't forget to check out the pics from “Get Outta Bed And Shred” @ UNH in Durham, New Hampshire in the media section. Have a great week and Welcome to the Neighborhood!

Alex

New year - new layout!

2009-11-20T13:39:00.000-05:00

Welcome to First and Lexington 3.0. Those of you who have been with us from the beginning know how far we have come in a short period of time. With that, we are very proud to roll out the new First and Lexington website. Easier to use, nice on the eyes, and ready for the next line from F+L, we are truly proud of our new piece of digital real estate.

Fun fact, our new site is hosted on the greenest servers available. We know we have an environmental responsibility so we chose a new web hosting service that works with the Bonneville Environmental Foundation to buy wind energy credits to offset energy consumption from web hosting and to put more energy back into the grid which was produced by wind power technology. Also, today, November 11th, 2009, First and Lexington will be visiting the University of New Hampshire campus for Get Outta Bed and Shred 2009. First and Lexington will be rubbing elbows with the likes of Volcom and SkullCandy as well as reps for local mountains, all of whom will be there to hype up the 09/10 season.

F+L pro riders Mike Baker and Ryan Rosinski will be at our booth with the our Wii & Wii Fit, Shaun White Snowboarding, Free CD's, and t-shirts for sale at special event prices. There will be give aways and more. Stop by the booth to meet the guys, grab some discount codes, or grab a shirt (there are in limited quantity for this event, so don't miss you chance for killer price savings.).

Be sure to stop by and Welcome to our NEW Neighborhood.